How Email and SMS Marketing Can Drive Your Business Growth
Businesses continuously seek new methods to get their message across to customers. In terms of digital marketing, these many channels can take numerous forms, including social media, search engine optimization (SEO), content marketing, and pay-per-click advertising, among many others.
Email and SMS are two tried and true methods for optimizing campaigns. With 7.33 billion mobile phone users globally, it's no surprise that these are the favored platforms for engaging customers more directly and personally.
As a business owner, you may have numerous questions about maximizing your marketing strategy using email and SMS. What is the effectiveness of email and SMS marketing? What should I look for in a good email or SMS marketing tool? Which of the two channels is the most effective for reaching our target audience? People are often faced with the dilemma of choosing one over the other. The good news is that you can have both!
In this blog post, we will define email and SMS marketing, walking you through how your company can leverage their features and how teaming up with a digital marketing specialist can get the best results for your digital marketing strategy.
What is Email Marketing?
Email marketing is a direct type of communication in which targeted content is sent to a set of contacts known as subscribers. You may have already experienced this if you signed up for a company's newsletter and received many updates and promotional offers directly to your inbox.
Let's explore the advantages of incorporating email marketing into your digital marketing strategy.
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Despite the rise of social media and popular instant messaging apps, email marketing remains relevant today, with an estimated 4 billion daily email users.
The average ROI of email marketing is $36 for every dollar spent. From lead generation to boosting brand awareness, email marketing is favored by many successful businesses for its affordability and impressive ROI.
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The advantage of email marketing is that it reaches out to consumers who have expressed an interest in your products or services, leading to more intentional engagement.
Users who sign up for your email list and double opt-in by verifying their email subscription will likely become paying customers.
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Imagine visiting your favorite coffee shop. You approach the counter, and before you can even place your order, the barista flashes a knowing smile and says, "the usual, right?" This attention to detail in noting your preferred order makes you feel special and valued.
Customers expect a level of personalization from businesses they interact with; this is where email marketing stands out. Email marketing allows you to customize content based on your customer's demographic, behavior, and preferences. Personalization and segmentation features ensure you deliver individualized content that resonates with each recipient.
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Email marketing is about sending the right message to the right people at the right time. A game changer for businesses is email marketing automation. These are a series of emails that get sent to a contact following a specific action along their customer journey.
Email marketing presents possibilities for automation, from welcome messages and birthday greetings to recovering abandoned carts, ultimately keeping customers engaged and increasing your conversion rate.
What is SMS Marketing?
SMS or text messaging marketing sends promotional content directly to your customer's mobile phones. It is used in various ways, such as announcing flash sales or special offers, requesting customer feedback, and advertising a new product, among many others.
Simple, fast, and affordable. SMS marketing boasts an average open rate of 98%, which is as close to perfect as any media channel can get. The highly effective performance of SMS marketing can't be said enough.
Let's look into the features of SMS marketing and how you can maximize its full potential.
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According to a survey, 60% of consumers read text messages within 5 minutes of receiving them. Because of its high open rate, SMS marketing is ideal for time-sensitive offers, resulting in higher conversions and engagements.
Another plus is you can reach customers without internet access. You are guaranteed that your content will be seen.
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Contrary to what people think, SMS marketing is generally affordable compared to paid ads. Softwares usually offer bulk plans depending on the number of contacts and frequency you'll be sending an SMS campaign.
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Due to its low character limit, in just a few sentences, you can convey the service or product you are offering straight away. Its format is easy to use, with no designing needed to get your word out.
Which Channel Best Fits My Business?
Now that we have explored the significance of email and SMS marketing let’s return to this tug-of-war question. We have learned that both approaches have unique strengths and serve different purposes.
Email marketing allows you to communicate in the long form with more visual details and can be saved or marked for later. Meanwhile, SMS is brief and concise, relying on immediacy.
Having to pick between the two is not the right question to ask. Rather, you should look at it this way: digital marketing is constantly evolving, and you aim to reach your customers wherever they are present. For instance, you can further your brand awareness by utilizing SMS marketing to send time-limited offers and alerts and then follow up with longer content using email marketing. Therefore, having Email and SMS marketing tools in your arsenal is always worthwhile.
Implementing an effective digital marketing strategy takes a ton of time and resources. The last thing you want is an inconsistent and uncoordinated approach that causes you to miss out on opportunities and lag behind your competition. An experienced digital marketing specialist like Digital Jewel Co. can ensure that your online promotions create a real impact and ROI for your business.
If you’re interested in launching conversion-focused email and SMS campaigns, we invite you to schedule a consultation with us, and we’ll discuss how we can achieve your objectives.